Minnesota Vikings
Outernet Takeover
Bigfoot collaborated with the Minnesota Vikings to help land their brand during their UK NFL game in London. And, while we’ve designed for big screens before, this was on a whole different level.
The Outernet is the most visited cultural attraction in the UK and, as such, was the perfect canvas to announce the Minnesota Vikings’ arrival in London. At four storeys high, the Vikings’ brand wrapped around the vast LED screens and immersed the public in the Viking spirit.
Thanks to our friends at the Minnesota Vikings and IMG. And a big shout out to Supervixen, 3D artist Jake Whiteman and Simon Hitner for the amazing sonic design.
GO VIKINGS, SKOL!
“Bigfoot took creative, abstract ideas and transformed them into a digital experience that perfectly captured the essence of our brand and the campaign, and resonated with the local audience. They are a talented, dedicated, and genuinely collaborative team. Highly recommend for anyone seeking a top-tier production partner.”
Keisha Wyatt
Head of International Marketing | Minnesota Vikings
The Outernet activation was supported by a London bar takeover, providing a base and a fan park venue for the public to gather at and embrace the Viking spirit. Bigfoot provided the design, production and installation at the site.
