Sky Protect

The launch of a new insurance offering from Sky was a huge branding exercise that spanned 12 months. Sky Protect needed to sit within the main Sky brand but target a whole new market, one that Sky had never ventured into. In response, the Bigfoot Creative team created an entire suite of brand assets, tone of voice, animations, digital resources, key art and out of home deliverables.

Sky Protect was unique in the insurance space because of its entertainment pedigree, so we dialled into this by introducing a tone of voice skewed towards entertainment, for e.g. “Helping keep drama on the screen” and “Five star insurance”.

The main challenge was to demonstrate that Sky could be a serious insurance alternative. The clean, crisp brand and product line helped cement this for their insurance customers.