Fox Cricket

Fox Sports wanted to start a cricket revolution in Australia, presenting the sport like never before. With a new channel and brand to encourage a wider audience to embrace the game in Australia.

Our design language introduced a visual revolution, using sweeping rotations to animate on content and information. Graphic swirls influenced by bowling and batting actions brought dynamic, playful backgrounds to the content and brand.

The broadcast package covered both domestic Australian and International cricket, and included a full house style: broadcast suite, show title sequences, set design, promotional package, out of home advertising and digital.

We even created a playful, animated duck character to add some fun when a batsman’s bowled out for a duck.