Sky Sports Unmissable

Sport is passion, pride, success and failure. It floods our lives with emotion and our homes with colour. This 360 degree campaign addressed the client’s concern that the Sky brand lacked the vibrancy of the sports it brings to audiences by adding vivid colour to the palette.

The use of coloured ink became the key visual mechanic across Sky’s entire broadcast package. Playful channel idents used colour to represent iconic sporting moments seen on Sky Sports. With the ink mechanic also used to deliver messaging and upcoming fixtures on promotional end boards.